That means you need to know what your audience is looking for-tutorials, inspiration, or entertainment. In other words, when your ideal viewer types in your chosen keywords, you want your video to rank near the top of YouTube’s results list. And one of the top strategies for getting more views is YouTube SEO, i.e., optimizing your videos for search. Yes, YouTube is a social platform, but it’s also a search engine. Do your research, and improve your video’s search ranking Pro tip: Have you worked up your audience personas yet? They’re kind of like Dungeons & Dragons characters, except make it business. It doesn’t get distracted trying to offer soccer or dodgeball players the same type of content: this is all b-ball, all the time, and Deep Game’s 877K followers love that. You’re here for someone special: your audience.ĭeep Game’s YouTube channel, for instance, creates content for an audience of basketball players-ones who are interested in improving their own game. If you’re aiming to optimize your YouTube marketing strategy, you want to get precise and ruthlessly selective about your goals-and the content that will get you there.īecause you aren’t making videos for everyone. Zero in on your specific niche (and your ideal audience)

Up-to-date contact information (so all your potential customers and future brand partners can get in touch)Ģ.

A completed and informative About section (unless you are a breakout YouTube star like Joana Ceddia).A consistent visual identity (your channel icon, YouTube channel art, etc.-check out how Architectural Digest kept their branding consistent below).Your basic YouTube housekeeping includes: Read our list of beginner tips for YouTube, then come back to dig into our advanced tactics. Take a look at your fundamentals and make sure you’ve ticked all the boxes. Ensure your YouTube basics are up to snuffįirst, we walk, then we run. If you want to stand out from the crowd and snag some of those eyeballs, here’s how to do it.

Globally, people watch over 694,000 hours of YouTube every single minute.

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